Welcome to Measures Crafted (“we,” “us,” “our,” or “the Site”), accessible at measurescrafted.com. Your privacy matters to us, and this Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website. This policy is governed by the laws of the State of New York, United States.
By using measurescrafted.com, you agree to the terms outlined in this Privacy Policy. If you don’t agree, please discontinue use of the Site.
1. Information We Collect
We collect information in a few different ways, depending on how you interact with our Site.
1.1 Information You Provide Directly
- Contact form submissions — name, email address, and message content
- Newsletter sign-ups — email address
- Comments — name, email, and any content you post publicly
1.2 Information Collected Automatically
When you visit measurescrafted.com, we (and our service providers) may automatically collect:
- Device and browser information — IP address, browser type, operating system, device type
- Usage data — pages visited, time spent on pages, referring URLs, click patterns
- Cookies and similar technologies — small data files stored on your device (see Section 3 below)
1.3 Information From Third Parties
We may receive limited data from analytics providers, advertising partners, or social media platforms if you interact with our content through those channels.
2. How We Use Your Information
We use collected information to:
- Operate, maintain, and improve the Site and its content
- Respond to inquiries submitted through our contact form
- Send newsletters or updates, if you’ve opted in
- Analyze site traffic and user behavior to improve user experience
- Detect, prevent, and address technical issues or fraudulent activity
- Comply with applicable legal obligations
We do not sell your personal information to third parties.
3. Cookies and Tracking Technologies
Measures Crafted uses cookies and similar tracking technologies to enhance your browsing experience.
Types of cookies we may use:
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for basic site functionality |
| Analytics Cookies | Help us understand how visitors use the Site (e.g., Google Analytics) |
| Advertising Cookies | May be used by third-party ad networks to serve relevant ads |
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.
4. Third-Party Services
We may use third-party services that collect, monitor, and analyze data, including:
- Google Analytics — for site traffic and usage analysis
- Advertising networks (e.g., Google AdSense) — to display relevant ads
- Email service providers — to manage newsletter subscriptions
These third parties have their own privacy policies governing how they handle your data. We encourage you to review their respective policies.
5. Data Sharing and Disclosure
We may share your information in the following circumstances:
- With service providers who help us operate the Site (hosting, analytics, email delivery)
- For legal reasons — if required by law, subpoena, or legal process, or to protect our rights, property, or safety
- In connection with a business transfer — such as a merger, acquisition, or sale of assets
6. Your Privacy Rights
6.1 New York Residents
New York does not currently have a comprehensive consumer privacy law comparable to California’s CCPA. However, under the New York SHIELD Act, we are required to maintain reasonable safeguards to protect the security, confidentiality, and integrity of personal information we collect from New York residents.
6.2 General Rights
Regardless of your location, you may:
- Request access to the personal information we hold about you
- Request correction or deletion of your personal information
- Opt out of marketing communications at any time (via the unsubscribe link in our emails)
- Disable cookies through your browser settings
To exercise any of these rights, contact us using the information in Section 10.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Measures Crafted is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly remove it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.